
Healthcare Marketing For The People, Spoken By The People
When Adventist Health was looking to find its voice to market to the community, we suggested using the voices and stories of the people whose lives we changed. Now we've changed the way healthcare systems market across the country.

Here's Our Plan
When you make healthcare marketing proactive, that's good medicine.
Adventist Health Bakersfield increased their position among the community +8.3 net points as the preferred hospital for heart care. It increased their position among the community +7.9 net points as the preferred hospital for the treatment of stroke.
We're not doctors, but we can save a life.
Although surpassing our quantitative goals feels great, the best kind of feedback we receive comes from community members. Patti Hobin from Tehachapi wrote to the local newspaper to explain how her husband's decision to visit Adventist Health Bakersfield was influenced directly by the TV ads we created; it brought him to the doctors who saved his life.
By the numbers
34%
34% improvement in recall
37%
37% improvement in stroke preference
62%
62% improvement in best heart hospital
Behind the scenes







