Driving Results That's Our Policy

Some people think Auto Owners Insurance is our client. In reality, the 13,000 independent insurance agents that sell their policies are our real clients. That’s why we have customized programs in radio, Facebook, Pandora and billboards. Over 6,000 customized messages in our 1,200 markets. That’s knowing your client’s clients.

DELIVERING FAST RESULTS

Auto Owners CBS Radio - Charles Osgood

Our “destination listening” radio strategy featured the well-known and trusted voice of Charles Osgood. While he voiced the main message, Michael Walters Advertising tagged and trafficked over 6,000 versions across 25 states.

Pandora Ad

As a fortune 500 company, Auto Owners Insurance has a network of over 13,000 independent insurance agents. Michael Walters Advertising developed the technological web platforms that allows thousands of agents to customize and localize national mediums like radio, Facebook, Pandora and direct mail. These platforms allow individuals access and cost-savings on programs they could never do on their own.

Facebook Advertising

Our exclusive Brand on Demand platform allows thousands of agents to customize Pandora, Facebook or direct mail advertising.

Pandora Ad

Our exclusive Brand on Demand platform allows thousands of agents to customize Pandora, Facebook or direct mail advertising.

By the numbers

30%

Premiums increased from $4.8B to $6B in 5 years

$20B

Assets increased from $15.3B to $20.1B in 5 years

1500

Participation increased to over 1,500 agents

Behind the scenes

Fan favorite

We have had the pleasure of working with Michael Walters Advertising for the past 6 years. The Michael Walters Advertising team are passionate, professional, and consistently exceed our expectations when it comes to deliverables and customer service.

Emmie MusserManager of Advertising & Corporate Web Services, Auto Owners Insurance