Auto Owners CBS Radio - Charles Osgood

Our “destination listening” radio strategy featured the well-known and trusted voice of Charles Osgood. While he voiced the main message, Michael Walters Advertising tagged and trafficked over 6,000 versions across 25 states.

By the numbers


Premiums increased from $4.8B to $6B in 5 years


Assets increased from $15.3B to $20.1B in 5 years




Participation increased to over 1,500 agents

Behind the scenes

Fan favorite

We have had the pleasure of working with Michael Walters Advertising for the past 6 years. The Michael Walters Advertising team are passionate, professional, and consistently exceed our expectations when it comes to deliverables and customer service.
Emmie MusserManager of Advertising & Corporate Web Services, Auto Owners Insurance