Your Healthy Home Starts Here

Carpets make a home beautiful and comfortable. Pets fill a home with love. Unfortunately, both come with a lot of dirt and allergens. Michael Walters created the Healthy Home campaign to drive new and, more importantly, consistent repeat business in the U.S.

Start your healthy home

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The Natural Way Magazine Ad

In order to target female homeowners, our media strategy focused on direct-to-consumer media like mailed publications and direct mail.

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Healthy Home Direct Mail

In order to target female homeowners, our media strategy focused on direct-to-consumer media like mailed publications and direct mail.

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Healthy Home Pandora Banner Ad

Mobile advertising allowed for a click-to-call strategy resulting in a 7.8% increase in call center volume.

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Chem-Dry Brand-on-Demand and Shazam

Our brand-on-demand platform allows over 2,000 franchisees to customize messaging, offers and CTA while maintaining brand standards.

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Chem-Dry Van Wrap

With over 2,000 vehicles on the road, the new van design became the most visible, cost-effective means to referral business.

Behind the scenes