To compete in a football town like Chicago, we had to convert football fans into futbol fans!
Bringing the heat
Chicago Fire Bus Ad
The Generation Red campaign helped launch the Chicago Fire and the new Toyota Stadium while adding a toughness to the sport's perception. Out-of-home was the primary driver for large scale visibility.
Chicago Fire Poster
The Generation Red campaign helped launch the Chicago Fire and the new Toyota Stadium while adding a toughness to the sports perception. Out-of-home was the primary driver for large scale visibility.
Chicago Fire Billboard
The Generation Red campaign helped launch the Chicago Fire and the new Toyota Stadium while adding a toughness to the sports perception. Out-of-home was the primary driver for large scale visibility.
