Michael Walters Advertising utilized Coyne College's unique position as the city's only local trade school. We further played up the pride young people have from being raised in the city. We showed it was cool and worthy of respect to be "Made in Chicago".
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Coyne College - HVAC
Filming on and around campus utilizing real students and real faculty gives an authenticity to the Made in Chicago campaign statement. Closeups of faculty, students and the tools of their trade imparts a hands-on experience and a brotherhood with their fellow students all under a urban, gritty soundtrack and voice-over that instantly differentiates from typical trade school advertising. We are Made in Chicago.
Coyne College Website
Once we built the new website with greater functionality, responsiveness and optimization, we reached out to prospects where they live – the heart of Chicago.
Out-of-home creative that resonates with Coyne College’s audience. Exposing the Coyne College brand on locations in the hottest and fastest appreciating neighborhoods in Chicago over the past two years. The creative has been showcased from Hispanic territories like Pilsen to the hipster areas like Bucktown, Wicker Park and Logan Square.
Coyne College Busboard
Traveling the busiest areas in Chicagoland and exposing the Coyne College brand with “moving billboards” to local commuters, drivers and pedestrians. The bus exteriors provided a high-impact format to reach the Coyne College audience. By targeting specific demographics based on bus route to deliver exposure more efficiently than traditional out-of-home advertising.
Behind the scenes
Fan favorite
We are very excited! These are the best commercials we have ever had. Our HVAC start is bigger than our electrical start. This is the first time in many years that this is the case.
