Life can be a Holiday

Here’s the challenge: work with the biggest owner of independent living communities with over 300 locations. The problem? 300 different community names, none of which are “Holiday”. To solve that, we created customized programs featuring a universal spokesman, Mr. Holiday. He talked about the brand while the residents told their own stories.

NOW FOR THE FUN STUFF

Holiday Retirement - My Amazing Life Story

To create a cohesive campaign for over 300 communities, each with its own unique name, Michael Walters Advertising created the Mr. Holiday persona. Mr. Holiday conducted interviews and testimonials and allowed us to talk about the key attributes that all Holiday communities share, regardless of market. Use of actual residents gave the campaign tremendous authenticity.

A Life's Story

Every life has a story and everyone is unique. When we told those stories, consumers listened and responded. Food and nutrition are a huge part of the Holiday lifestyle.

Holiday Retirement Recipes Magazine

One of just the little perks of being apart of the holiday community...recipes that go with every palette.

Behind the scenes

Fan favorite

Thank you to you and your team for all of the work you’ve put into this…I appreciate the turnaround time on all of our projects. You have been a life saver by cutting our overall ad spend by 30% while increasing our applications by 25%!

Gina YooDirector of eCommerce, Holiday Retirement