Rigatoni

WILL WORK FOR FOOD

Maggiano's brings a "Little Italy" to ESPN Chicago

Michael Walters Advertising created a national trade program in over 35 locations with hundreds of radio stations. We gave gift cards. We brought food. We got a $7 return on every dollar we spent. Behold: the power of free food. Maggiano’s made a stop at ESPN Chicago Studios on Thursday, August 7th to bring a “Little Italy” to ESPN Chicago! It brought smiles to ALL!

Maggianos-Wabash-Billboard_edt

Chicago Born and Breaded

By placing billboards with a clever headline strategically in the Chicagoland area, Maggiano's restaurant reservations went up 1.2% in the Chicago area vs. a 3.2% decline nationally.

Maggianos_WebTakeover

Maggiano's Web Takover

To remind Chicago of Maggiano's roots, we took the message to the streets and to Chicago's favorite websites. We even partnered with the Chicago Bears training camp. Bears and Maggianos, that's a winning team.

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Maggiano's Billboard

By placing billboards with a clever headline strategically in the Chicagoland area, Maggiano's restaurant reservations went up 1.2% in the Chicago area vs. a 3.2% decline nationally.

Behind the scenes

Fan favorite

We chose to work with Michael Walters Advertising due to their longstanding Chicago heritage and deep connections in the advertising industry. Their track record and experience in planning and buying is unrivaled. We’ve seen tremendous success with the campaigns and solutions Michael Walters has brought forth in solving our business challenges. Their culture is strongly built on Christian ethics and they are truly tons of fun to work with.

Brian WertzSenior Marketing Manager, Maggiano's Little Italy