
A Tradition of Non-Traditional Education
Michael Walters Advertising built a strategy for Northeastern University to take on the East Coast Ivy Leagues by going after them one program at a time. This unique strategy enabled Northeastern to focus both message and media placement with exponentially stronger results with minimal waste of media dollars.

Getting results
BRINGING THE EXPERIENCE TO LIFE
As one of the only experiential learning environments among the Ivy League schools, this television commercial drove home students should be ready to roll up their sleeves from day one on campus or on line.
Behind the scenes






