Michael Walters Advertising built a strategy for Northeastern University to take on the East Coast Ivy Leagues by going after them one program at a time. This unique strategy enabled Northeastern to focus both message and media placement with exponentially stronger results with minimal waste of media dollars.
Getting results
BRINGING THE EXPERIENCE TO LIFE
As one of the only experiential learning environments among the Ivy League schools, this television commercial drove home students should be ready to roll up their sleeves from day one on campus or on line.
GO NU!
The colors of the school played an important role in distinguishing Northeastern from other similarly named schools in the country.
LEARNING FROM THE BEST
Unlike other schools that sometimes use life long educators as faculty, we wanted to highlight the faculty and staff at NU we also leaders in their particular field.
ITS NOT BRAGGING IF IT’S TRUE
If you have the pedigree employers are looking for, our philosophy is let them know.
