How do you speak to millennials who think school isn’t right for them? You speak to their perspective. Are you right? Can you do this? Do you want to? Are you it? Ask the questions and let their answers drive them to you.
Paul Mitchell Brand on Demand
Our Brand on Demand platform allows all 110 schools to customize their message and specific program offerings while maintaining brand consistency.
Paul Mitchell Busboard
One of Paul Mitchell's biggest competitors is the mom and pop beauty school. The name dropper campaign reminds students that they will be aligned with one of the biggest, most successful names in the beauty industry.
Behind the scenes
Fan favorite
Michael Walters Advertising was great to work with. They really understand our students and the way they communicate. They brought many innovative ideas to the table.