Senior Helpers Leeza

NOW FOR THE FUN STUFF

Senior Helpers Recruitment National Commercial

New commercial designed to showcase the Senior Care, Only Better look and feel designed by Michael Walters Advertising to elevate the existing Senior Helpers brand.

SeniorHelpers_Website

Senior Helpers Website Evolution

Website integration of Senior Care, Only Better look and feel designed by Michael Walters Advertising while also showcasing Senior Helpers’ differentiators in the senior care industry.

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Direct Mail

In an effort to promote brand awareness for Senior Helpers’ new Parkinson’s Care program, Michael Walters Advertising created a direct mail campaign to target both family caregivers and seniors with Parkinson’s. The goal of the campaign was to introduce the new Senior Helpers “Senior Care, Only Better” brand to the marketplace while also highlighting the benefits of their services and showcasing their unique Parkinson’s program and its superiority to other programs in the marketplace.

SH Pandora Ad

Pandora Advertising

To zero in on Senior Helpers’ smaller markets, MWA recommended a more targeted approach using Pandora advertising to reach their female-centric demographic. Through targeting by county, Senior Helpers was able to get as specific as possible in their strategy to reach the consumer and further roll out their new “Senior Care, Only Better” brand.

Infographic

Valentine's Day 2017 Infographic

We designed an info-graphic around the idea of seniors and romance to be distributed just before and leading up to Valentine’s Day 2017. The info-graphic has been placed on 1,113 sites, reached an estimated 71.5 million impressions.

Behind the scenes

Fan favorite

Professionalism and exceptional customer service…I am happy to say those are two things that immediately come to mind when working with MWA. It has truly been a rewarding experience for us. Whether the assignment is to design the message for broadcast or print media; research and produce a media plan for our local franchisees; provide a post-campaign analysis or create an impactful creative campaign, we have a true partner in the team at Michael Walters.
Chris BuitronChief Marketing Officer, Senior Helpers