When redesigning the America Saves brand look and feel, we thought it best to begin with the logo. This became our plan of action as we feel a logo is the "umbrella" or overarching element that establishes a brand and truly sets the tone for the suite of creative collateral that falls under that umbrella. Taking into consideration that America Saves targets multiple groups of people, we knew our design needed to reflect the support, motivation and encouragement that the nonprofit is based upon providing to the community. 

The America Saves Week Digital Tool kit


Once the brand was established we developed three different campaigns that would be included in a tool kit for America Saves Week. This tool kit allows for various financial institutions to promote financial wellness in a turnkey way. The goal is to incentivize consumers to pledge to save more.

By the numbers


America Saves Week web traffic was up 124% YOY for the week of America Saves Week


Digital Toolkit downloads up 53% YOY


28% of savers were brand new in 2020