BAI is banking's leading association for innovation and technology. They partnered with MWA because they knew we are leaders in marketing innovation and technology. Perfect match.
Web Banners
Using behavioral and geo-targeting tactics, we were able to model potential members and acquire attendance from other conferences.
E-Blast and Mobile Marketing
Our first task was to re-engage existing members. Relentless A/B testing of images, content and subject lines saw a huge increase in open and CTR.
E-Blast and Mobile Marketing
We expanded the reach of our email marketing by targeting companies with little or no membership to grow members and attendance.