Go A Little Mongo

There's nothing traditional about BD's Mongolian Grill, so we made sure our messaging goes a little mongo! By showing consumers the multiple options they have, we encouraged them to stir things up!

NOW FOR THE FUN STUFF

bd's Mongolian Grill Radio - Greater Chicagoland

My Stir Fry, My way - In store Signage

A quadrant design allows each piece to focus on different market segments and the appropriate ingredients.

Let's Lunch

Groups and special occasions were thriving, so we put a focus on the lunch crowd and grew that business by 4.7%.

Ready when you are - Pandora

We hit consumers on the go as they were making their lunch or after work choices.

Behind the scenes

Fan favorite

Michael Walters Advertising was great at creating national campaigns and brand ideas and implementing them in each local market. We saw a huge increase in lunch and take-out business thanks to their efforts.

Brad RussellSenior Marketing Manager, BD's Mongolian Grill