
CHICAGO TOUGH
For years Chicago Faucets have been known by their target audiences (specifiers, installers, architects and building operators) as being durable and dependable. MWA chose to capitalize on that reputation with the brand campaign CHICAGO TOUGH. This is not meant as mean or intimidating but reflects the same hard-working reliability and toughness of both the city and their faucets.

Chicago Faucets are a product that enhances the stunning designs of the best architects in the world. We strategically used traditional B2B tactics and digital/social/behavioral strategy to target architects and designers.
Behind the scenes







Just. Freakin. Awesome. My thanks to the MWA team. I can’t wait to see everyone’s reaction next week. This will be a mic drop moment.
Richard NortierDirector of Marketing