For years Chicago Faucets have been known by their target audiences (specifiers, installers, architects and building operators) as being durable and dependable. MWA chose to capitalize on that reputation with the brand campaign CHICAGO TOUGH. This is not meant as mean or intimidating but reflects the same hard-working reliability and toughness of both the city and their faucets.
Chicago Faucets are a product that enhances the stunning designs of the best architects in the world. We strategically used traditional B2B tactics and digital/social/behavioral strategy to target architects and designers.
Swiss Design. Chicago Tough.
This campaign aligns Chicago Faucets with the beauty and functionality of a world-class city while continuing their narrative as a hardworking, durable and dependable brand.
Swiss Design. Chicago Tough.
This campaign aligns Chicago Faucets with the beauty and functionality of a world-class city while continuing their narrative as a hardworking, durable and dependable brand.
Swiss Design. Chicago Tough.
This campaign aligns Chicago Faucets with the beauty and functionality of a world-class city while continuing their narrative as a hardworking, durable and dependable brand.
Behind the scenes
Fan favorite
Just. Freakin. Awesome. My thanks to the MWA team. I can’t wait to see everyone’s reaction next week. This will be a mic drop moment.
