Operation Save More

Military Saves, a campaign managed by the nonprofit Consumer Federation of America, motivates, supports and encourages servicemen and women to save money, reduce debt, and build wealth.

When redesigning the Military Saves brand look and feel, we thought it best to begin with the logo. This became our plan of action as we feel a logo is the "umbrella" or overarching element that establishes a brand and truly sets the tone for the suite of creative collateral that falls under that umbrella. Taking into consideration that Military Saves targets multiple groups of people, we knew our design needed to reflect the support, motivation and encouragement that the nonprofit is based upon providing to the community.

The MILITARY Saves MONTH Digital Tool kit

Once the brand was established we developed four different campaigns that would be included in a tool kit for Military Saves Month. This tool kit allows for various financial institutions to promote financial wellness in a turnkey way. The purpose is to assist servicemen and women and their immediate family members in their efforts to build personal wealth by reducing debt and establishing savings goals. Building wealth affords service members and their families an opportunity to achieve goals such as maintaining an emergency cash reserve, buying a house, or paying for college. Engaging military spouses is also critical, as they play a vital role in maintaining financial discipline and stability within their families.

Military Saves Month Tabletop Sign

Included in the digital toolkit, participating partners in the Military Saves Month program were able to use these pieces of artwork on social media, their website, and at their locations to inspire their clients, customers, and employees to save more.

Military Saves Month In-Branch Poster

Military Saves Month Direct Mailer

Military Saves Month Digital Ad

Featured project

Fan favorite

The creative that Michael Walters Advertising provided for our campaign was absolutely stunning. The team listened to what we needed, and came up with a campaign that was far better than what we could have ever asked for or even imagined. They not only captured the essence of what our program is all about, they added emotional nuance to it. We have received so many compliments on everything that the agency worked on.

Angela CabanDirector at Military Saves