Better People. Better Care.
With locations throughout MO, KY, MS and MI, Provision Living needed to consolidate and solidify it's brand. The consistent theme among all their communities is better people and better care. MWA translated that to the campaign — "Better than assisted Living, it's Provision Living."
Our media strategy shifted focus to the adult children, not the resident. Leads and occupancy have increased 9% YOY.
Better Than Senior Care Marketing, It's the Provision Living Brand
Warm and contemporary campaign materials focus on the Provision Living community. Clear and concise information, clean look and feel and engaging imagery reinforces the consistent theme of better people, better care.
Behind the scenes
Michael Walters Advertising has been instrumental in helping us bring our brand to life. From the beginning it was clear that the Michael Walters team placed their highest priority in understanding our business, our customer and our vision for the future of our company. Their ability to take our unique voice and message and connect with our prospective customers has been exceptional. The Michael Walters team skillfully designed a brand strategy, which combined with their effective use of key outreach channels, has helped us to consistently achieve our desired outcomes. We are a better organization because of our relationship with Michael Walters.
Todd SpittalPresident, Provision Living