Bringing the Senior Lifestyle to Life
Michael Walters refreshed and energized this prominent brand in the senior living and assistance space with an engaging and colorful campaign that focused on the countless activities, elevated dining, and joy of life in every community.
Colorful and Vibrant Collateral
By creating a graphic building blocks motif, it was easy to swap out different lifestyle images and photos of the community to be specifically targeted to region, demographics and key messaging while keeping the bold and vibrant brand integrity. A key strategy was having the Living Life message resonate to both the senior and the caregiver audience in bold and emotionally connected executions in print, digital and outdoor.
Engaging Mobile Marketing
By creating a graphic building blocks motif, it was easy to swap out different lifestyle images and photos of the community to be specifically targeted to region, demographics and key messaging while keeping the bold and vibrant brand integrity. A key strategy was having the Living Life message resonate to both the senior and the caregiver audience in bold and emotionally connected executions in print, digital and outdoor.
Engaging Mobile Marketing
By creating a graphic building blocks motif, it was easy to swap out different lifestyle images and photos of the community to be specifically targeted to region, demographics and key messaging while keeping the bold and vibrant brand integrity. A key strategy was having the Living Life message resonate to both the senior and the caregiver audience in bold and emotionally connected executions in print, digital and outdoor.
Behind the scenes
