
AWESOME CAUSE
This Awesome Cause builds stronger communities, which is at the very heart of the credit union philosophy of people helping people.

AWESOME CAUSE WE CARE ABOUT THE COMMUNITY
In early 2019, Travis Credit Union launched the Travis Credit Union Foundation, a separate 501(c)3 nonprofit corporation that allowed them to further advance their commitment to building stronger communities. Travis Credit Union decided to reposition their brand around their Awesome Cause. Michael Walters facilitated this rebrand and developed a campaign that reinforces the Awesome Cause message centered around Financial Education, Financial Literacy, and Financial Advocacy.