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AWESOME CAUSE WE CARE ABOUT THE COMMUNITY

In early 2019, Travis Credit Union launched the Travis Credit Union Foundation, a separate 501(c)3 nonprofit corporation that allowed them to further advance their commitment to building stronger communities. Travis Credit Union decided to reposition their brand around their Awesome Cause. Michael Walters facilitated this rebrand and developed a campaign that reinforces the Awesome Cause message centered around Financial Education, Financial Literacy, and Financial Advocacy.

TCU Direct Mailer

Direct Mail

The Awesome Cause brand campaign focuses on the relationship with the member and their life, showing how Travis Credit Union is a financial advocate for their families and their community through the products and services they provide.

TCU Transit Ad

Transit Ad

The Awesome Cause brand campaign focuses on the relationship with the member and their life, showing how Travis Credit Union is a financial advocate for their families and their community through the products and services they provide.

TCU Print Ad

Print Ad

The Awesome Cause brand campaign focuses on the relationship with the member and their life, showing how Travis Credit Union is a financial advocate for their families and their community through the products and services they provide.

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