Fan favorite
MWA helped us tackle two demographics, Boomers and Millennials to launch our new checking products. They exceeded our 60-day new deposit goal in 12 days!
Erin HennesySVP Marketing
Targeted Marketing that Attracts Interest
United Federal Credit Union turned to Michael Walters when it wanted to unify its message to their 150,000 members. With over $2 billion in assets and 35 locations in 6 states they needed a brand that could satisfy existing members while driving growth in multiple market segments. MWA created a brand platform and look that would resonate across segments, while being customizable to each market and its unique traits.
We get U
While developing a brand evolution for United Federal Credit Union, we discovered the true spirit of UFCU. They pride themselves on being there for their members through all of life's highs and lows. They fit into the lives of their members and speak not only to their heads but to their hearts, as well. The youthful enthusiasm that UFCU exudes is contagious and creates an atmosphere that members want to be a part of. In order to illustrate these vibrant values, we shifted the brand's focus onto the vast personalities of their members. They're true ambassadors for the UFCU family.
We get U. We are YOU. We are U.
UFCU Radio
We Get U Billboard
The goal of the We get U campaign was to highlight the individuality and enthusiasm of UFCU members. We chose to use a high key background, not only to focus on the subject but also to provide ample white space for a clean visual. The use of real members helped capture the authenticity of the messaging and produced a very relatable campaign across all platforms.
We Get U Magazine Ad
The goal of the We get U campaign was to highlight the individuality and enthusiasm of UFCU members. We chose to use a high key background, not only to focus on the subject but also to provide ample white space for a clean visual. The use of real members helped capture the authenticity of the messaging and produced a very relatable campaign across all platforms.
We Get U Pandora Banner
The goal of the We get U campaign was to highlight the individuality and enthusiasm of UFCU members. We chose to use a high key background, not only to focus on the subject but also to provide ample white space for a clean visual. The use of real members helped capture the authenticity of the messaging and produced a very relatable campaign across all platforms.
By the numbers
92%
92% increase of deposits vs. YOY
2%
2% increase in membership
Featured project
Behind the scenes
