The Problem

1 in 5 school aged children living in Montana will experience some form of bullying.

The Solution

Michael Walters Advertising created a series of YouTube videos that told the story, first hand, of those being bullied. These stories were both devastating to hear and inspiring to watch. They were intended to give those who are being bullied hope, and those who are bullying a chance to think about their actions.

The Results

Within the first week of airing the stories, over 1 million videos were watched in their entirety.




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