
Rushing to Greatness
In an effort to refresh their brand and harness new ideas to reach their target audience, Ferris State University partnered with Michael Walters Advertising to develop campaigns showcasing the University’s athletic and academic strengths. The new look and feel has been used not only into their academic collateral but promoted in select campaigns touting the University’s athletic programs as well.

#FERR1S
Michael Walters Advertising collaborated with Ferris State University to design a commercial promoting their Ferris First hashtag campaign, #FERR1S. MWA produced the spot from footage taken around campus to promote the culture and academic strengths of the university in a fun and lively way to entice prospective students while also garnering much excitement from students on campus.
Behind the scenes







