Rushing to Greatness

In an effort to refresh their brand and harness new ideas to reach their target audience, Ferris State University partnered with Michael Walters Advertising to develop campaigns showcasing the University’s athletic and academic strengths. The new look and feel has been used not only into their academic collateral but promoted in select campaigns touting the University’s athletic programs as well.

#FERR1S

Michael Walters Advertising collaborated with Ferris State University to design a commercial promoting their Ferris First hashtag campaign, #FERR1S. MWA produced the spot from footage taken around campus to promote the culture and academic strengths of the university in a fun and lively way to entice prospective students while also garnering much excitement from students on campus.

Rushing to Greatness

The Rushing to Greatness campaign was developed to promote Ferris State Universities athletic program, specifically honoring football player Jason Vanderlaan and his achievements.

Rushing To Greatness Web Banners

The Rushing to Greatness campaign was developed to promote Ferris State Universities athletic program, specifically honoring football player Jason Vanderlaan and his achievements.

Be a bulldog. be a champion.

Michael Walters Advertising developed the "Be a Bulldog, Be a Champion." campaign to further promote Ferris State Universities athletic programs. It helped to honor and promote the five athletic teams winning league championships and advancing to the NCAA Sweet Sixteen.

Behind the scenes

Fan favorite

The results from the first 3 months of working with Michael Walters Advertising have been incredible. Our university received 1600 applicants when our goal was 400. Now that's what I call creating results.

Jeremy MishlerAssociate Vice President for External Relations, Ferris State University