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Midwest Technical Institute

7 consecutive years of record enrollment.

Trade Up

For 6 trade schools in the South and Midwest, we wanted to elevate the perception of trade schools in general and theirs specifically. The Trade Up! campaign features actual students who have traded up from a low paying low respect job to a career with life long potential. They traded up from a mountain of school loans to a fast affordable option. The result? 866% enrollment growth in 7 years.

Trade Up - Midwest Technical Institute Ad
“Michael Walters has been very easy to work with on all levels from creative, media planning and production. MWA has come to the rescue and completed many time sensitive projects with the same diligence and execution as we have come to expect on longer deadlines. They are truly a nimble agency that becomes an extension of your organization.”
Trishe Haworth
Director of Marketing Operations & Campus Support
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