Paul Mitchell | Michael Walters Advertising

How do you speak to millennials and Gen Z who think school isn’t right for them? You speak to their perspective. Are you right? Can you do this? Do you want to? Are you it? Ask the questions and let their answers drive them to you.

One of Paul Mitchell's biggest competitors is the mom and pop beauty school. The name dropper campaign reminds students that they will be aligned with one of the biggest, most successful names in the beauty industry.