We are very excited! These are the best commercials we have ever had. Our HVAC start is bigger than our electrical start. This is the first time in many years that this is the case.
Russell FreemenPresident, Coyne College
Media Planning and Buying
Media buying and planning that combines digital and traditional to make the perfect one-to-one media plan.
The best message in the world will fail if no one sees it. We use the data we receive from digital campaigns to define your consumer and their actions. Then we take that intel to create a targeted, cost-effective, one-to-one media strategy.
Media planning cycle
Our team will align media placement with the brand strategy and then select the best medium to reach your target demographic. Our team will focus messaging while optimizing budget. There are continual balance changes in the channel/station activity and programming with branding placement strategy. But we leverage our media relationships to negotiate the best plan, maximizing the investment by obtaining optimal rates with valuable bonus opportunities. We look at the entire picture for the best benefit of your brand.
By the numbers
52% market share on the healthcare exchange
52%
70%+ total market share
70%
240,000 members
240+