Media buying and planning that combines digital and traditional to make the perfect one-to-one media plan.

The best message in the world will fail if no one sees it. We use the data we receive from digital campaigns to define your consumer and their actions. Then we take that intel to create a targeted, cost-effective, one-to-one media strategy.

Media planning cycle


Our team will align media placement with the brand strategy and then select the best medium to reach your target demographic. Our team will focus messaging while optimizing budget. There are continual balance changes in the channel/station activity and programming with branding placement strategy. But we leverage our media relationships to negotiate the best plan, maximizing the investment by obtaining optimal rates with valuable bonus opportunities. We look at the entire picture for the best benefit of your brand.

By the numbers

52% market share on the healthcare exchange


70%+ total market share


240,000 members


Michael Walters Advertising has been instrumental in helping us bring our brand to life. From the beginning it was clear that the Michael Walters team placed their highest priority in understanding our business, our customer and our vision for the future of our company. Their ability to take our unique voice and message and connect with our prospective customers has been exceptional. The Michael Walters team skillfully designed a brand strategy, which combined with their effective use of key outreach channels, has helped us to consistently achieve our desired outcomes. We are a better organization because of our relationship with Michael Walters.
Todd SpittalPresident, Provision Living