Media buying and planning that combines digital and traditional to make the perfect one-to-one media plan.

The best message in the world will fail if no one sees it. We use the data we receive from digital campaigns to define your consumer and their actions. Then we take that intel to create a targeted, cost-effective, one-to-one media strategy.

Media planning cycle

planning

Our team will align media placement with the brand strategy and then select the best medium to reach your target demographic. Our team will focus messaging while optimizing budget. There are continual balance changes in the channel/station activity and programming with branding placement strategy. But we leverage our media relationships to negotiate the best plan, maximizing the investment by obtaining optimal rates with valuable bonus opportunities. We look at the entire picture for the best benefit of your brand.

By the numbers

52% market share on the healthcare exchange

52%

70%+ total market share

70%

240,000 members

240+

The results from the first 3 months of working with Michael Walters Advertising have been incredible. Our university received 1600 applicants when our goal was 400. Now that's what I call creating results.
Jeremy MishlerAssociate Vice President for External Relations, Ferris State University