Strategic Planning

Our strategic planning model uses a map-to-market process to connect your brand with your audience for the long term.

Long-term brand building requires careful and diligent management to maintain a consistent, relevant presence in the hearts and minds of your target audience. Our brand philosophy is derived from our proprietary Map-to-Market process, developed over 25 years, that allows us to dive deep into your target audiences and understand who they are and what motivates them.

strategy
  • Discover: Research, Orientation, Requirements and Concept Development
  • Data: Incorporation of Target Segments and Creative Process
  • Development: Brand Roadmap and Direction
  • Dissemination: Rollout and Final Execution

We would love to show you the process in detail, just ask.

Professionalism and exceptional customer service…I am happy to say those are two things that immediately come to mind when working with MWA. It has truly been a rewarding experience for us. Whether the assignment is to design the message for broadcast or print media; research and produce a media plan for our local franchisees; provide a post-campaign analysis or create an impactful creative campaign, we have a true partner in the team at Michael Walters.
Chris BuitronChief Marketing Officer, Senior Helpers