We are very excited! These are the best commercials we have ever had. Our HVAC start is bigger than our electrical start. This is the first time in many years that this is the case.
Russell FreemenPresident, Coyne College
Strategic Planning
Our strategic planning model uses a map-to-market process to connect your brand with your audience for the long term.
Long-term brand building requires careful and diligent management to maintain a consistent, relevant presence in the hearts and minds of your target audience. Our brand philosophy is derived from our proprietary Map-to-Market process, developed over 25 years, that allows us to dive deep into your target audiences and understand who they are and what motivates them.
- Discover: Research, Orientation, Requirements and Concept Development
- Data: Incorporation of Target Segments and Creative Process
- Development: Brand Roadmap and Direction
- Dissemination: Rollout and Final Execution
We would love to show you the process in detail, just ask.