Our strategic planning model uses a map-to-market process to connect your brand with your audience for the long term.

Long-term brand building requires careful and diligent management to maintain a consistent, relevant presence in the hearts and minds of your target audience. Our brand philosophy is derived from our proprietary Map-to-Market process, developed over 25 years, that allows us to dive deep into your target audiences and understand who they are and what motivates them.

  • Discover: Research, Orientation, Requirements and Concept Development
  • Data: Incorporation of Target Segments and Creative Process
  • Development: Brand Roadmap and Direction
  • Dissemination: Rollout and Final Execution

We would love to show you the process in detail, just ask.

Michael Walters Advertising has been instrumental in helping us bring our brand to life. From the beginning it was clear that the Michael Walters team placed their highest priority in understanding our business, our customer and our vision for the future of our company. Their ability to take our unique voice and message and connect with our prospective customers has been exceptional. The Michael Walters team skillfully designed a brand strategy, which combined with their effective use of key outreach channels, has helped us to consistently achieve our desired outcomes. We are a better organization because of our relationship with Michael Walters.
Todd SpittalPresident, Provision Living