Our strategic planning model uses a map-to-market process to connect your brand with your audience for the long term.

Long-term brand building requires careful and diligent management to maintain a consistent, relevant presence in the hearts and minds of your target audience. Our brand philosophy is derived from our proprietary Map-to-Market process, developed over 25 years, that allows us to dive deep into your target audiences and understand who they are and what motivates them.

  • Discover: Research, Orientation, Requirements and Concept Development
  • Data: Incorporation of Target Segments and Creative Process
  • Development: Brand Roadmap and Direction
  • Dissemination: Rollout and Final Execution

We would love to show you the process in detail, just ask.

I have never had a better working relationship with a creative advertising agency than what we and Michael Walters Advertising have built together. It’s much more than a professional partnership; it’s like family.

Their incredible team has been personally invested in our Big Blue Sky Initiative campaign to prevent suicide and substance abuse in Montana. They have poured their hearts and creative minds into this project and deeply care about the important issues we are addressing. Their compassion shows in the tremendous campaign they have helped create.

Together, we have made a real difference in the lives of Montanans, and I can’t wait to see the long-term impact in our state.
John DoranDirector of Strategic Marketing Services